Creating and driving a positive customer experience is essential. Customers bring together all their expectations with them wherever they meet your brand. We live in a digital-first world, where customers are hyper-connected with each other and with brands, and expect to be served in their digital channel of choice, often in real-time directed to or on your website.
By putting customers first and meeting their expectations across marketing channels, Footprint Marketing Solutions delivers an exceptional customer experience that retains customers and builds loyalty. The key is to provide a consistent, seamless, integrated value proposition and experience across all channel promotion touchpoints and ensure that all materials are relevant to them.
Your brand digital footprint is the trail you leave by your interactions in a digital and social media environment; this measures the strength of your online and social media internet presence but also denotes the scope of your digital reach across multi-channels.
Achieving the goal of driving internet traffic of quality leads-interested customers to your business or product website.
In today’s increasingly digital marketplace, there are a few questions you can pose on how your business stacks up in website design and online presence:
Am I aware of my business footprint - online presence?
Is it positive or negative?
Is our business footprint consistently working for us?
As a whole, does your footprint contain a straightforward, consistent, targeted message?
Is the content of my digital footprint secure and protected?
Does your business have old broken links that are non-functioning?
Are you aware of what is being posted by your customers, employees, and business managers?